A Legacy of Environmental Stewardship

Subaru’s commitment to the environment is not a recent development. For over two decades, the company has integrated sustainability into its core values. This dedication is embodied in the Subaru Love Promise, a corporate philosophy that includes a strong focus on environmental protection through the “Subaru Loves the Earth” initiative.

One of Subaru’s most notable achievements is its zero-landfill manufacturing. Since 2004, Subaru of Indiana Automotive (SIA), the company’s only U.S. manufacturing plant, has operated as a zero-landfill facility. This means that all waste is either recycled or reused, with nothing sent to landfills. SIA was also the first auto assembly plant in the U.S. to achieve this status, setting a benchmark for the industry.

Eco-Friendly Manufacturing

In 2025, Subaru continues to refine its manufacturing processes to further reduce environmental impact. The company is actively working to lower carbon emissions from its factories and improve energy efficiency. This includes the use of renewable energy sources and the implementation of advanced recycling systems within its production lines.

Subaru’s manufacturing plant in Indiana is also recognized as a backyard wildlife habitat by the National Wildlife Federation. This designation reflects Subaru’s efforts to preserve biodiversity and maintain green spaces around its facilities. The plant’s grounds are home to a variety of native species, demonstrating that industrial operations and environmental conservation can coexist harmoniously.

Electrification and Fuel Efficiency

Subaru’s vehicle lineup is evolving to meet the demands of a more environmentally conscious consumer base. In 2025, the company is expanding its range of hybrid and electric vehicles (EVs), including the all-electric Subaru Solterra. This model represents Subaru’s first global EV and is a cornerstone of its electrification strategy.

The company is also enhancing the fuel efficiency of its traditional internal combustion engines. Subaru’s signature Boxer engine has undergone continuous improvements to reduce fuel consumption and emissions without compromising performance. These advancements make Subaru vehicles not only eco-friendly but also cost-effective for consumers.

The Subaru Eco-Friendly Retailer Program

Subaru’s environmental efforts extend beyond manufacturing and product development. The Subaru Eco-Friendly Retailer Program is a voluntary initiative that encourages dealerships to adopt sustainable practices. Participating retailers focus on reducing energy consumption, conserving water, and minimizing waste. Findlay Subaru Prescott is proud to participate in this program at our dealership.

Participating retailers can earn recognition for their sustainability efforts. Some of the efforts retailers are implementing are solar power, recycle water in car washes, and use eco-friendly materials throughout their facilities. These practices not only reduce environmental impact but also serve as a model for other businesses in the community.

Community Engagement and Conservation

Subaru’s environmental mission is deeply rooted in community involvement. Through partnerships with organizations like the Arbor Day Foundation, Subaru has helped plant over 1.1 million trees across the United States. In 2025 alone, the company distributed 100,000 trees to communities in need, marking the largest corporate tree distribution effort in the country.

Findlay Subaru Prescott proudly participated in the 2025 Subaru Loves the Earth initiative supplying 150 free trees to the public to be planted in our community bringing shade, habitat, and healthier, more sustainable environments.

Recycling and Waste Reduction

Subaru is also committed to reducing waste throughout the vehicle lifecycle. The company offers programs for recycling old car parts, including batteries, tires, and oil. These initiatives help prevent hazardous materials from entering landfills and promote the reuse of valuable resources.

In its manufacturing processes, Subaru emphasizes the use of recycled and sustainable materials. From seat fabrics made of recycled plastics to eco-friendly packaging, the company is constantly seeking ways to minimize its environmental footprint.

Education and Awareness

Subaru believes that education is key to fostering a culture of sustainability. The company regularly engages in public awareness campaigns to educate consumers about environmental issues and encourage responsible behavior. These efforts include sponsoring environmental documentaries, hosting community clean-up events, and providing educational materials at dealerships.

Through its Subaru Loves the Earth campaign, the company also supports schools and non-profits with resources to promote environmental education. These partnerships help instill a sense of environmental responsibility in future generations.

Looking Ahead: Subaru’s Vision for 2030 and Beyond

Subaru’s environmental goals extend well into the future. By 2030, the company aims to:

• Electrify 40% of its global sales, with a focus on hybrid and battery-electric vehicles.
• Achieve carbon neutrality at all global production facilities.
• Reduce average CO₂ emissions from new vehicles by 90% compared to 2010 levels.
• Expand biodiversity conservation efforts around its manufacturing sites.

These ambitious targets reflect Subaru’s long-term commitment to sustainability and its role as a responsible global citizen.