The fun, sporty hatchback redefined.
The 2026 Subaru Impreza is built with impressive capability and flexibility to keep pace with your daily adventures. Featuring the all-weather traction of standard Symmetrical All-Wheel Drive, up to 33 MPG**, and a versatile, sporty hatchback design, the Impreza fits endless combinations of friends and cargo in its roomy, comfortable interior. Its advanced technology includes standard 11.6-inch touchscreen with wireless Apple CarPlay® and Android Auto™ integration. In addition to the confidence of standard EyeSight® Driver Assist Technology, the 2026 Impreza features new standard rear-seat side airbags* for added protection. Get an even higher level of performance and style with the Impreza RS, featuring a powerful 2.5-liter SUBARU BOXER® engine for exciting driving performance.
Built to Thrill
The Subaru Impreza RS
The 2026 Impreza RS is engineered to deliver an engaging, entertaining drive with a more powerful engine for improved acceleration and a sport-tuned suspension for sharp response. Exclusive 18-inch dark gray-finish alloy wheels and a premium interior with unique accents give the Impreza RS more than enough sporty style to match its enhanced performance.
Powerful 2.5-liter SUBARU BOXER Engine and Sport-Tuned Suspension
The Impreza RS features a standard 2.5-liter 180-horsepower SUBARU BOXER engine for everyday driving fun. A sport-tuned suspension gives you nimble, responsive handling you can feel on every curve.
18-inch Alloy Wheels
As a finishing touch of performance hatchback style, the Impreza RS features 18-inch alloy wheels with a layered spoke design.
Premium Interior
A premium interior including unique RS Cloth upholstery with red accents and contrast stitching, a leather-wrapped steering wheel and shifter handle with boot, and aluminum-alloy pedal covers create the perfect atmosphere for carving through both canyons and commutes.
Ready for Whatever You Are
Standard Symmetrical All-Wheel Drive Hatchback
Capability and Efficiency
A fuel-efficient hatchback car with gas mileage of up to 33 MPG**, the 2026 Impreza features the legendary capability and dependable confidence of standard Symmetrical All-Wheel Drive. Designed to optimize traction in rain, snow, and on rough roads, this system constantly evaluates acceleration, braking, and cornering in real time to continuously deliver power to all four wheels. If a wheel slips, power is instantaneously transferred to the wheels that have the most grip.
Stability and Control
With its exceptionally balanced layout, Subaru Symmetrical All-Wheel Drive delivers a solid connection with the road and an engaged, responsive drive. The entire system lies along the centerline of the vehicle, equalizing weight distribution between the two sides to help provide optimal performance and control.
WRX model shown
Durability
With the proven engineering of Symmetrical All-Wheel Drive, which has demonstrated its durability and low maintenance over four decades of owner-tested Subaru vehicles, you can be confident your Impreza is a reliable hatchback that will be with you for all the miles ahead.
Interior
Roomy Comfort Plus Advanced Technology
Featuring a flexible hatchback body style, advanced technology, and convenient features, the 2026 Impreza interior is comfortable, entertaining, and lined with durable, high-quality materials and stylish contrast stitching. There’s plenty of space for passengers and cargo with up to 120.9 cubic feet of total interior volume — more room than the Toyota Corolla Hatchback or the Mazda3 Hatchback*. A standard high-resolution 11.6-inch touchscreen gives you easy, intuitive control over entertainment and vehicle settings, while the cabin’s sound-reducing materials create a quieter, more enjoyable ride.
Subaru Multimedia System with Wireless Apple CarPlay® and Android Auto™
The 2026 Impreza features a Subaru Multimedia System with wireless Apple CarPlay® and Android Auto™ integration, which lets you view and control your navigation, music, podcasts, and other content and apps without needing to plug in your smartphone. The standard high-resolution 11.6-inch touchscreen provides intuitive control of your entertainment and vehicle settings. Wireless charging is available to conveniently keep your compatible devices powered so you can leave the cables at home. Wireless Bluetooth® pairing and hands-free smartphone operation allow for safe and easy connection to your favorite apps and content.
Harman Kardon® Premium Audio
The Harman Kardon premium audio system captures detail-rich acoustics through enhanced sound control and superior high-sound output. At the heart of the system lies a high-performance 8-channel class-D amplifier pumping out 432 equivalent watts of power. The amplifier works to efficiently distribute clean audio signals to the vehicle’s 10-speaker sound system. Harman’s Clari-Fi™ Technology restores and corrects audio fidelity, resulting in musical reproduction that sounds clearer, crisper, and more dynamic.
USB-C Input and Charging Ports
With USB-C ports available in front and back — along with traditional USB-A ports — the 2026 Impreza is ready to connect all your devices.
Front ports standard on: All trims
Rear ports standard on: RS
Keyless Entry with Push-Button Start
The convenience of Keyless Entry with Push-Button Start is standard, so your Impreza is always ready for you to get in and go.
Exterior
A Compact Hatchback with Sporty Style
The 2026 Impreza combines versatile 5-door compact hatchback practicality with athletic, modern style. The angular design and scaled front grille set a dramatic look that flows through its contoured lines all the way to the faceted rear hatch. All you need to add is a bunch of friends, a pile of cargo, or since it’s an Impreza, why not both?
Standard Roof Crossbar Mounting Points
The 2026 Impreza features standard roof crossbar mounting points so you can get even more flexible cargo-hauling capability for gear and equipment like bikes, skis, and kayaks*.
Standard on: All trims
Advanced Hatchback Safety
EyeSight Driver Assist Technology
Subaru EyeSight
The 2026 Impreza features standard EyeSight Driver Assist Technology to protect the people you love and provide extra peace of mind. EyeSight Driver Assist Technology acts like an extra set of eyes on the road and, if need be, an extra foot on the brake when you drive*. EyeSight includes a suite of advanced active safety systems to protect you and your passengers on every drive. Automatic Emergency Steering can help you avoid a collision by providing automatic steering and pre-collision braking support if it determines there’s enough space to intervene*
Pre-Collision Braking
Automatic Pre-Collision Braking* helps you avoid or reduce frontal impacts by alerting you and applying full braking force in emergency situations. Pre-Collision Throttle Management can reduce the power from the engine to help minimize the possible impact force and frontal impact damage.
Adaptive Cruise Control
Advanced Adaptive Cruise Control with Lane Centering* adds extra convenience and safety on every trip. Just choose the distance you want to keep from the car in front of you and it can take some of the stress out of everyday driving by helping with steering, braking, and throttle control while maintaining a safe distance ahead.
Pricing
Sport
Outstanding value at
$26,595 MSRP*
RS
Outstanding value at
$29,495 MSRP*
Introducing the 2026 Subaru Impreza in Prescott, AZ
The wait is over as the 2026 Subaru Impreza in Prescott, AZ has officially arrived! With its reliability, comfort, and practicality, the new Impreza brings a refined design, advanced technology, and the confidence of Subaru Symmetrical All-Wheel Drive. Perfect for navigating scenic Arizona roads or daily commuting around town, this compact car continues to deliver excellent value. With updated safety features, impressive fuel efficiency, and a modern interior, the 2026 Impreza is ready to meet the needs of drivers seeking both style and performance.
Where to Buy the 2026 Subaru Impreza in Prescott, AZ?
You can now buy the 2026 Subaru Impreza in Prescott, AZ at Findlay Subaru Prescott!
The 2026 Subaru Impreza in Prescott, AZ is built for versatility, featuring standard Symmetrical All-Wheel Drive that allows it to confidently tackle a wide array of weather and road conditions. This robust capability translates into the freedom to explore more places, and is a key aspect of its "go-anywhere capability". The vehicle is also notably fuel-efficient, offering up to 33 MPG, which is a significant factor for extended travels. The Impreza's standard all-wheel drive capability is highlighted as superior to that of comparable models like the Honda Civic Hatchback, Toyota Corolla Hatchback, and Mazda3 Hatchback. Underpinning its performance is precision Subaru engineering, establishing it as a highly reliable hatchback prepared for many miles of road trips and adventures.
Designed with practicality and comfort in mind, the 2026 Subaru Impreza in Prescott, AZ is presented as a comfortable, spacious AWD Hatchback. Its thoughtful design incorporates a roomy interior alongside a versatile hatchback body style, ensuring ample space for both passengers and luggage. The vehicle provides a substantial total interior volume of up to 120.9 cubic feet and offers a generous 20.4 cubic feet of dedicated cargo space. This impressive internal capacity surpasses that offered by competitors such as the Toyota Corolla Hatchback or Mazda3 Hatchback. Consumers have the option to choose from two distinct Impreza trims, allowing for a degree of personalization.
The 2026 Subaru Impreza in Prescott, AZ integrates advanced technology to prioritize safety and convenience, ensuring enhanced peace of mind during every journey. It comes equipped with standard EyeSight Driver Assist Technology, an advanced suite designed to assist drivers. Furthermore, available MySubaru® Connected Services enhance the vehicle's technological connectivity and offer convenient features. A significant enhancement for the 2026 model year is the inclusion of standard rear-seat side airbags, which are new and contribute to more comprehensive, all-around impact protection. Beyond these, a whole suite of additional active safety features is available, further boosting driver awareness on the road. Subaru's dedication to advanced safety engineering is evident, as the brand has consistently earned a #1 rating in safety for five years running.
Where to Test Drive the 2026 Subaru Impreza in Prescott, AZ?
You can test drive the 2026 Subaru Impreza in Prescott, AZ at Findlay Subaru Prescott! Our knowledgeable team is here to help you explore all the features, from the advanced safety technology to the smooth handling that Subaru is famous for. Take the wheel and feel the difference that Symmetrical All-Wheel Drive makes on Prescott's varied terrain. Schedule your test drive now and see how the 2026 Impreza fits perfectly into your lifestyle.
*The Supplemental Restraint System (SRS) (airbags) affords the driver and the front passenger additional protection in moderate to severe frontal and side-impact collisions, and outboard 2nd-row passengers additional protection in moderate to severe side-impact collisions. This system provides supplemental protection only, and seat belts must be worn in order to avoid injuries to out-of-position occupants upon bag deployment and to provide the best combined protection in a serious accident. Children should always be properly restrained in the rear seat.
*Based on competitor information from manufacturer websites as of June 2025.
*Crossbars and racks are accessory equipment. See retailer for details.
*EyeSight is a driver-assist system that may not operate optimally under all driving conditions. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors, such as vehicle maintenance, weather, and road conditions. See Owner’s Manual for complete details on system operation and limitations.
*Automatic Emergency Steering is a system designed to assist the driver. It is not a substitute for safe and attentive driving. Automatic Emergency Steering works in conjunction with and after Pre-Collision Braking has been activated by providing steering support at speeds lower than 50 mph to try and help avoid a collision. See Owner’s Manual for complete details, including important system limitations. Availability varies by trim level.
*EyeSight is a driver-assist system that may not operate optimally under all driving conditions. The Pre-Collision Braking System is designed to provide automatic braking that either prevents a collision or reduces the severity of a frontal impact. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors, such as vehicle maintenance, weather, and road conditions. See Owner’s Manual for complete details on system operation and limitations.
*EyeSight is a driver assist system which may not operate optimally under all driving conditions. Advanced Adaptive Cruise Control and Brake Light Recognition are designed to assist the driver and are not substitutes for safe and attentive driving. Lane Keep Assist operates only when the lane markings are visible. The driver is always responsible for safe and attentive driving. System effectiveness depends on many factors, such as vehicle maintenance, weather, and road conditions. Lane centering function operates only when used in conjunction with Advanced Adaptive Cruise Control. See Owner’s Manual for complete details on system operations and limitations.