Celebrating 250 Years of American Independence - and the American Spirit of Subaru
As the United States approaches its 250th anniversary of independence, it’s a moment to reflect on the values that have defined our nation for nearly two and a half centuries: resilience, innovation, community, and a deep connection to the land we call home. These same values are reflected in unexpected places, like the vehicles we drive and the brands we trust.
One such brand is Subaru.
While Subaru’s roots trace back to Japan, its story in America is undeniably American. Today, Subaru stands as one of the largest vehicle manufacturers in the United States, with a deep and meaningful footprint that aligns closely with the spirit of American independence.
Built in America, by Americans
At the heart of Subaru’s presence in the United States is Subaru of Indiana Automotive (SIA), located in Lafayette, Indiana. Since opening in 1989, this facility has been a cornerstone of Subaru’s commitment to American manufacturing.
Today, SIA employs thousands of American workers and supports more than 6,000 jobs. It’s not just a manufacturing plant, it’s a thriving hub of American industry, innovation, and pride. In fact, most Subaru vehicles purchased in America are built right here on American soil.
Popular models like the Subaru Forester, Ascent, and Crosstrek roll off the assembly line in Indiana, crafted by skilled American hands. In an era where global supply chains often dominate the conversation, Subaru’s investment in domestic production is a powerful example of what it means to build in America.
Leading with Sustainability and Responsibility
As we celebrate America’s legacy, it’s also important to look toward the future - and Subaru is doing just that.
The Indiana plant holds a remarkable distinction: it was the first automotive assembly plant in the United States to achieve zero-landfill status in 2004. This means that virtually all waste produced during manufacturing is recycled, reused, or converted into energy rather than sent to landfills.
But Subaru didn’t stop there.
SIA is also the only U.S. auto plant designated as a Certified Wildlife Habitat by the National Wildlife Federation. Spread across 832 acres, the site includes ponds and wooded areas that provide safe environments for native wildlife. It’s a rare and powerful example of how industrial progress and environmental stewardship can coexist, a fitting tribute to America’s natural heritage.
Investing in American Communities
The story of American independence is also a story of community and Subaru has made that principle central to its mission.
Through the Subaru Love Promise, the company and its retailers have donated hundreds of millions of dollars to causes across the country. From schools and hospitals to animal shelters and veterans’ organizations, Subaru’s impact can be felt in communities large and small.
This commitment goes beyond dollars it’s about meaningful, local engagement. Subaru retailers nationwide consistently step up to support the people and places that make America strong.
Supporting Those Who Serve
As we honor 250 years of freedom, we also recognize the sacrifices made by members of the U.S. military and their families.
Subaru has long been a proud supporter of active-duty service members and veterans. Through military appreciation programs and partnerships with organizations dedicated to serving those who have served, Subaru continues to give back to the individuals who protect our nation’s independence.
Built for the American Journey
From the rugged backroads of national parks to the bustling streets of small-town America, Subaru vehicles are designed to embrace the diversity of the American landscape.
With standard Symmetrical All-Wheel Drive on most models, Subaru has earned a loyal following among outdoor enthusiasts, road-trippers, and everyday drivers alike. Whether it’s a cross-country adventure or a daily commute, Subaru vehicles are built to handle the journey.
And they’re built to last.
An incredible 96% of Subaru vehicles sold in the last 10 years are still on the road today, more than Honda, Toyota, and Hyundai brands*. That longevity speaks volumes about Subaru’s reliability and the trust it has earned from American drivers.
*Based on Experian Automotive non-luxury vehicles in operation vs. total new registrations for MY2016-2025 as of December 2025.
An American Story, 250 Years in the Making
As we celebrate 250 years of independence, it’s clear that the American story is still being written, by individuals, communities, and yes, even the brands that help shape our everyday lives.
Subaru’s deep investment in American manufacturing, environmental responsibility, community support, and long-lasting quality makes it more than just a car company. It makes Subaru a true partner in the American journey.
Here’s to 250 years of independence - and to the many miles ahead.
Ready to be part of that journey? Explore the Subaru lineup, experience the American-built difference for yourself, and find the vehicle that’s ready for your next adventure. Visit Findlay Subaru Prescott today or schedule a test drive and see why so many Americans trust Subaru mile after mile.