The 2020 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

How is Findlay Subaru Prescott dedicated locally to the Love Promise?

Findlay Automotive Group has a long-standing reputation of supporting local communities. Following in both Findlay Automotive Group & Subaru of America's footsteps, Findlay Subaru Prescott is committed to assisting our local community.

Yavapai Humane Society
Yavapai County 4H/FFA
Catholic Charities, Launch Pad Teen Center, Yavapai County Search and Rescue Back Country Team, Yavapai Symphony Association, Salvation Army Toys For Tots
Red Cross
 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Findlay Subaru Prescott

Subaru and Findlay Subaru Prescott believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Helping to sustain the WESTERN HERITAGE CENTER  –  Dennis G

Thanks to Findlay Subaru and Subaru Corporate for helping our Western Heritage Center survive the severe negative impact from the COVID 19 shutdown and the loss of revenue from our usual fundraising activities and programs. Both Mac MacFarlane and Sol Noor have worked hard to ensure that we get through this year by including our Foundation in the Subaru "Share the Love" program which will greatly benefit our Western Heritage Center. The Western Heritage Center is a "Showcase" of organizations and private exhibits that help preserve and promote our history and heritage. Unlike a museum, the Center does not charge admission and is accessible to everyone. Our Foundation believes that it is our responsibility to the community to share this educational experience. Our scholarships for ages 16-21, and our educational outreach program for elementary school-age children has been very successful since 2014. We have awarded 11 $2,000 scholarships during this time frame, and we have funded history related programs at Skyview School. Thanks again to Mac and Sol!

Navajo Nation Needs!  –  Sol N

The Prescott Frontier Rotary Club collected over $11,000 in checks above the food and cleaning donations collected at Watters Garden Center. Mac Macfarlane from Findlay Subaru Prescott, showed up with his giant 7 passenger Subaru Ascent, stuffed with goodies purchased from Costco. Findlay Subaru Prescott reacted immediately to Prescott Frontier Rotary Clubs call to help Navajo Nation Needs! . Thank you Mac and Findlay Subaru Prescott.

Kind Defined Festival of Trees  –  Kara P

Kind Defined is excited to announce a successful and well-attended new community holiday event in Prescott, thanks to the generous support and dedication of the Findlay Subaru Prescott team. Kind Defined is a small non-profit, and we were looking for the perfect fundraiser that would work well with our child, family, and community mission, have the potential to grow to be the only fundraiser we would need to do and be something this community has not yet seen, but would welcome. The manager at Findlay Subaru Prescott, Dave “Mac” MacFarland saw the vision, realized the potential for Kind Defined and enabled our organization to have a very successful Festival of Trees. Not only did Findlay Subaru Prescott give us the monetary support we needed to hold this massive 3-day event, but because “Mac” and his wife, Julie, have been involved in similar events in Utah, they counseled us in ways to be even more successful in the future. A Festival of Trees is an enormous undertaking and the last night all of those trees, we had 48, have to be wrapped. The Findlay Subaru Prescott team stayed into the late hours to help us get our work done. It was an honor and humbling to receive the monetary assistance, the true partnership in realizing a goal and the assistance in manpower from a sponsor who came to our event two of the three days. At Kind Defined we felt completely supported by Findlay Subaru Prescott and are so grateful for this wonderful and warm group of people.

Yavapai Humane Society Loves Findlay Subaru  –  Loree W

Findlay Subaru is an amazing supporter of not only Yavapai Humane Society but our entire community! They truly know the meaning of being a positive force within the community leading by example in all that they do. Findlay Subaru has helped Yavapai Humane Society through the years by being a major sponsor, not only for our Fundraising Gala but also our Walk for the Animals. They have provided a permanent information table for Yavapai Humane Society in their lobby, have sponsored numerous adoption events for us at the dealership and they are there for us with whatever we may need. We were the recipients of the most recent Subaru Loves Pets event which resulted in them presenting us with a check for $20,000!! Mac, their General Manager, and his team at Findlay Subaru are an amazing group of caring people who truly do “Share the Love”. We are honored and proud to be a community partner with Findlay Subaru and we thank them for everything they have done and continue to do for Yavapai Humane Society.

2200 Miles from home.  –  Bill C

My son recently moved to Prescott for his new job. We drove his 2006 Subaru Tribeca from Lake Wylie SC to Prescott AZ. on a great 2 day road trip. We made it all the way to Prescott with no issues until our first night there and our low beam headlights and fog lights wouldn't come on, yet we still had high beam headlights. We checked all the fuses and replaced a relay with no help. So we ended up 2200 miles from home with a vehicle that only had high beam headlights. We stopped in to Findlay Subaru and talked with Robert Frank about our situation. Mr. Frank said that he could not fit us in today but come back tomorrow at 10:30 and he would fit us in. The next day we arrived at approx. 10:00 and Mr Frank helped us with taking a description of the problem, helping us get a loaner car and putting us at ease. Mr. Frank was GREAT to deal with!! Not knowing what was going to happen next I gave Mr. Frank my phone number and my sons phone number and asked that he please call me when the problem was resolved. That night i caught the red eye flight back to Charlotte NC. and kept wondering what the issue with the car could be. The next afternoon i received a phone call from Mr. Frank and he said that they found the problem to be all four bulbs blew at once. I ended up paying for the repairs to my sons car over the phone and was very pleased and thankful for everything that Mr. Frank and everyone at the dealership had done for us. It is hard to find a business that truly cares about the customer anymore and your dealership definitely excels when it comes to customer service. I can't thank Findlay Subaru and Robert Frank enough! You have gained a customer for life thanks to your exceptional service. PS We have two Subarus in our family and they are both great cars.

Our community is lucky  –  Courtney O

Mac (General Manager at Findlay Subaru Prescott) is truly one of the most genuine & kind people I have ever met. Thank you for your love & support at the Launch Pad. I sincerely love seeing you and your wife, Julie. Maybe there is a way we can get our teens more exposure to who you are & how you lead. Our community is lucky to have you & Julie. Sincerely - Courtney

Spence Springs Trailhead Construction  –  Christian R

Without the extraordinary financial support of Findlay Subaru Prescott, it would have taken us months, and a lot of pounding the pavement to raise enough funds to complete this project. By supporting the construction of this trailhead, outdoor activity lovers will have a safer, less environmentally damaging parking area. It also helps keep the road clear, making it easier for residents in the area to get to and from their homes.

Spreading "Warmth and Cheer" in July  –  Naomi M

On July 11, the AZ-LLS Chapter and Findlay Subaru Prescott Arizona had the pleasure of delivering blankets to AZ Oncology-Prescott as part of the Subaru Loves To Care program. These comforting gifts were accompanied by personalized messages of hope written by the customers and staff of Findlay Subaru Prescott. AZ-LLS was also pleased to meet a local patient who is also the grandmother to one of the staff of Findlay Subaru Prescott. This incredible act of generosity was warmly received by the AZ Oncology- Prescott who were thrilled to distribute these comforting gifts to their patients. LLS is proud to partner with Subaru to spread hope, love and warmth to those fighting cancer, across the country and right here in the Northern AZ community.

Findlay Subaru Prescott Made Our Event Amazing  –  Larraine S

Without the extremely generous support of Findlay Subaru Prescott, the 2018 Yavapai County 4H/FFA Expo would not have been as much of a success as it was. Their team supported our event financially, as well as being on-site for the entire event. Our youth work very hard to raise their animals, to bring to this expo. Without supporters, such as Findlay Subaru Prescott, it would not be possible.

Supporting Area Youth  –  Courtney O

Findlay Subaru Prescott has helped make our move into a brand new teen drop-in center a much less stressful time. As partners with our Ground Control program, they are donating funds to us each month, allowing us to focus on our new building. Without the donations from amazing supporters, such as Findlay Subaru Prescott, we would not be able to provide as many of the programs, services & materials for the teens that use our free center. We offer a variety of workshops, activities, and events for area teens, to help their innate abilities, talents, and interests, all in a group environment for the teens to learn valuable social skills, express emotions & feel safe to become vulnerable, while also learning responsibility and accountability. Everybody is looking forward to seeing how this partnership grows!

Blankets in July...Oh My!  –  Naomi M

The Leukemia and Lymphoma Society AZ Chapter and Findlay Subaru Prescott recently visited AZ Oncology in Prescott Valley. Executive director, Jim Brewer met with Jennifer Gregg and Christian Robinson to greet patients with blankets and messages of hope. The patients were overjoyed with their special gift as they received their treatments. This marks the third year with the Subaru Loves to Care campaign and visit to Prescott. LLS thanks Subaru of America for this opportunity to connect with the local community.

So many bikes!  –  Joe I

Findlay Subaru Prescott donated a new bicycle to our Prescott Area Toys For Tots chapter this year, in time for Christmas! We had DOZENS and DOZENS of bikes arrive at our distribution facility on Saturday. We were completely overwhelmed by their generosity. By donating so many bikes, of various sizes, and boys/girls bikes, we will be able to put huge smiles on many more faces this Christmas season.

Subaru Knocked Our Socks Off  –  Elisabeth H

This spring,a commercial played on the radio announcing that the Findlay Auto Group had come to town and was looking for nonprofits in the community to support. We had never partnered with Subaru before but were excited to give it a shot. My local animal shelter, Yavapai Humane Society, is always in need of support and the prospect of a company inviting partnership is unique and special. A grant opportunity was announced by Subaru and the ASPCA encouraging shelters like ours to partner with a local Subaru retailer for events for the Share the Love and Subaru Loves Pets campaigns. Our local Subaru retailer, Findlay Subaru of Prescott, was more than excited to collaborate. That was the first sign that our new Subaru friends were going to come through in a way that we never expected. The planning of two adoption events followed--one at our shelter and one at the Subaru dealership. We experienced the excitement of filming a TV commercial with Findlay Subaru of Prescott to promote the events, showcasing adoptable pets and the philanthropic spirit of Subaru. Meanwhile the dates of the events grew closer and I saw Findlay Subaru of Prescott's compassion all over the community--from donating 500 turkeys to our community's food pantry Thanksgiving Drive, to sponsoring a number of nonprofit fundraising events, to putting bikes together for Toys For Tots. Their impact in our community has been undeniable. In the back of my mind, I wondered if there would be enough goodwill to go around as we waited with anticipation for our adoption events. October came and Findlay Subaru of Prescott announced that with every Subaru sold our local retailer pledged to donate $100 to Yavapai Humane Society! Our first adoption event was held on October 21. Findlay Subaru of Prescott brought vehicles for display, adopter kits and free swag for our shelter visitors, and their positive energy. They were more than excited to entertain our adoptable pets and engage with shelter guests. It was such a fun experience that our local Subaru retailer invited us for two extra adoption events in addition to the two we had planned! The following events took place on October 27, and November 17-18. The experience was nothing short of terrific. Subaru went above and beyond to accommodate our shelter pets, volunteers, and staff at their location. In fact, several employees ended up adopting dogs and giving them a forever home! In all, 37 dogs and cats were adopted through our events with Findlay Subaru of Prescott. One adoption event even sent our staff back to the shelter with an empty van after having adopted all 5 dogs we took with us--a first for our animal shelter! The only thing to wrap up was the proceeds from the $100 donated to our humane society per Subaru sold. Drum roll, please.... Findlay Subaru of Prescott invited us to a check presentation and kept the total a surprise. The anticipation was more than we could stand! Gasps of shock and wide eyes came from every staff member when it was revealed that Findlay Subaru of Prescott had raised $7,800 for our humane society! Every part of collaborating with our local Subaru retailer was an absolute delight--from their hospitality and positive energy during the events, to the generosity of their donation, to the power behind their marketing to raise awareness of our efforts. We remain so grateful for the commitment to good corporate citizenship that flows throughout the Subaru company and reaches out, touching the lives of pets and people in our community.

FIndlay's At Prescott and LLS-AZ= A Winning Team  –  Leukemia and S

The Leukemia & Lymphoma Society of Arizona (LLS) Executive Director, Jim Brewer met with Mark Falk, General Manager of Findlay Subaru to deliver blankets to blood cancer patients. LLS was thrilled to partner with Findlay Subaru Prescott and AZ Oncology. It was great to see the partnership continue to develop that supports the mission of LLS: to improve the lives of our patients and families and to help find a cure for blood cancer. LLS thanks Subaru for thier commitment to the local community.