For the second year in a row, Subaru has earned the title of Best Brand in the J.D. Power Brand Loyalty Study. Subaru topped the 2020 J.D. Power Best Brand Loyalty Awards with a 60.5 percent loyalty score, beating every other brand on the market.

The 2020 J.D. Power Best Brand Loyalty Award uses information from the Power Information Network. Weighing factors like longevity, trust, and value, the awards show how committed drivers are to their favorite brands. Once again, Subaru earns higher marks than any other automaker, including luxury brands.

“Subaru owners are drawn to the reliability and capability of our vehicles, as well as the trustworthiness of our brand, and this award from J.D. Power is a testament to their loyalty,” said Subaru of America President and CEO Thomas J. Doll.

Subaru offers a lot to keep drivers coming back for more. From the legendary SUBARU BOXER® engine and standard Symmetrical All-Wheel Drive to EyeSight® Driver Assist Technology, today's Subaru lineup is hard to beat. Whether you're looking for confidence, style, or intelligence, Subaru delivers.

“We remain grateful for the dedication of our owners and we are proud to provide long-lasting value for our customers, as both an automaker and a brand that is more than a car company," Doll added.

Today's Subaru lineup is more diverse than ever. From the sporty WRX to the rugged Crosstrek to the family-friendly Ascent, there's a Subaru for every lifestyle. See what the best brand in automotive has to offer when you visit Findlay Subaru Prescott in Arizona.

Categories: Subaru Awards